Remote, Brazil

Brand & Digital Marketing Consultant

12/2018 – 12/2019

Eduardo Fernandes Gallery

Representing a team of 19 artists, Brazilians and foreigners, who produce in various art mediums, Eduardo Fernandes has been participating in national and international art fairs since 2011; has produced more than 80 exhibitions in the gallery space in São Paulo, and over 50 shows accompanying his artists in Museums and Art Institutions, in Brazil and around the world.

Project developed during 12 months, acting in a consultant capacity to create solutions and define strategies to establish the gallery’s digital transformation.

Brand refresh

  • New logo and collateral templates
  • Refresh on corporate communication using a new Brand voice and tone
  • Use of multimedia assets to improve brand awareness

Data-driven decision

  • Positive impact on sales during difficult times
  • Web site review (Design + SEO)
  • Exponential growth in Social media engagement
  • Implemented new Email marketing processes and strategy

Content with purpose

  • Curated online exhibitions (lockdown period)
  • Content adaptation for multi-channel
  • Series of interviews with artists
  • Portuguese/English

Achievements

New Brand identity

Since 2008 the Gallery has been using the same visual communication.

The expansion to the digital world posed an opportunity to review and expand its primary location, the physical space, adding the equally important virtual.

e-commerce: art fairs and portals

Following the global trend, Art fairs also converted to the digital space.

Not only already well-known such as Art Basel and SP-Arte but smaller new ones have been popping up.

Another perfect opportunity to implement campaigns aiming at Brand awareness and sales conversion.

Collateral digital events such as IG Lives and zooms calls helped to bring even closer the diverse cultural agents and art collectors.

Helping the business during difficult times

The art collector and audience were primarily visiting the physical space of the gallery. Website, social media e email were only considered supporting tools to engage.

When the company was hit by long periods closed due to lockdowns the digital space became the only way to continue operations, like every other company, they had to reinvent themselves.

We took this new opportunity to increase the engagement with artists and art collectors around the world, producing more content and engaging on a deeper level.

Video [art] transformation

We took this new opportunity to increase the engagement with artists and art collectors around the world, producing more content and engaging on a deeper level.

New strategy and content for Youtube, Facebook, Pinterest and IGTV/IG feed.